Student Life

Stay social media savvy: How to compose the perfect post

According to Intel Corporation, in just sixty seconds, 61,141 hours of music are listened to on Pandora, 100,000 new tweets are composed, 277,000 people login to Facebook, two million searches are made on Google, and 1.3 million videos on Youtube are viewed. In a world consumed by social media, how can a user make his or her post stand out? Follow these tips for high school students suggested by My Clever Agency to find the formula for a perfect social media post.

Facebook

Best time to post: 1 – 4 p.m.

Worst time to post: 8 p.m. – 8 a.m.

Although Facebook is often used as an outlet to vent after a long day, negativity will ward friends away. Positive posts will uplift readers and lead them to engage in the post through likes and comments and potentially share it. Also, be sure to avoid posting pictures that will not appear normally on a mobile device. With the development of smart phones, many users access Facebook through the phone app, and distorted images will confuse other users. Lastly, posting pictures will attract more attention to your profile. “People like when other people post pictures because it’s interesting to see what people are up to,” senior Sarah Cornell said. “Also, if you have a friend who lives far away or you haven’t seen them in a while, it’s good to be able to stay in touch and see what they are doing.” Regardless of what a user posts, it will receive more attention and views in the afternoon since school ends and students are able to access Facebook. The worst times, however, are between 8 p.m. and 8 a.m. because students are too busy finishing up homework and heading off to bed to check their news feed.

Twitter

Best time to post: 1 – 3 p.m.

Worst time to post: 8 p.m. – 9 a.m.

Since Twitter users are given limited space per post, it is necessary to maximize the use of those 140 characters. It can be tempting to use abbreviations, but tweets with correct grammar and capital letters when appropriate are more likely to get retweeted. ‘’I’ll probably share a tweet if it’s funny, but it’s obnoxious when poor grammar is used,“ senior Anthony Luster said. In addition, tweets with shorter links are more likely to get clicked on. Long URLs can seem intimidating and time consuming, so in a world of instant gratification and saving time, they rarely get views. To draw in more users into aprofile, try mentioning followers in a tweet or tweet directly at them. This direct form of contact is sure to elicit a response.

Pinterest

Best time to post: 2 – 4 p.m.; 8 p.m. – 1 a.m.

Worst time to post: 5 – 7 p.m.

Perhaps the most attention needs to go into a Pinterest post. To get repinned, another user must like it enough to want it on their profile. It has been found that pins without human faces are 23% more likely to be repined, and pins with high amounts of red and orange are twice as likely to be repinned. The majority of pins that are considered ‘popular’ are vertical, with a width to height ratio between 2:3 and 4:5. My Clever Agency also warns that if the background of the pin exceeds more than 40% of the picture, the pin as twice is likely to be repinned.

Instagram

Best time to post: 5 – 7 p.m.; Saturdays and Sundays

Worst time to post: 12 a.m. – 12 p.m.; Thursdays

When posting on Instagram, remember the rule of thirds. Pictures receive more likes if the main subject of the picture takes up only 2/3 of the screen. Also, adding hashtags in the caption line before posting is a great way to attract views outside of those who already follow a certain user. By searching a popular hashtag, Instagram users across the globe can access photos with that hashtag in the caption. Instagrammers, as they are commonly referred as, often use apps such as Photo Collage before adding an Instgram filter so they can post multiple photos in one post.

Vine

Research has not found any specific times to post to maximize views on Vine.

Many of the most successful Vine posts have been ‘infinite loops,’ or videos that flow seamlessly, making it seem as though the six second video never ends. This trick entrances the viewer and is a technique that has been found to increase the quality of the post. Attention to detail, such as eliminating background noise and purchasing a tripod for a phone to avoid a shaky video are simple ways that go a long way in improving the quality as well. When filming comedy vines, simple pranks are often successful since they do not require an explanation. The six second limit for posts cuts out any reaction time for jokes, and those that do not take long to catch onto receive the most likes.

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About Hayley Coldiron

Senior Hayley Coldiron is an Advanced Journalism student and the Editor-in-Chief. She enjoys dancing and has been on the McNicholas Dance Team for four years. She is involved in Service Club, International Club, Spirit Club, and is a McNicholas Ambassador. Hayley also likes traveling and spending time with friends and family.

Discussion

One thought on “Stay social media savvy: How to compose the perfect post

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    Posted by check active twitter followers | February 5, 2014, 6:00 pm

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Theology teacher Teresa Davis' E Bell Comparative World Religions' class celebrates the traditional Indian holiday of Holi on May 15. Students paid $2.50 each to participate, throwing the colors on the practice field in Paradise.

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